Considering there were only three parks operated by Disney when Eisner got his start, this is a massive expansion, to say the least. Eisner wanted to expand this concept even more in Florida and also build a second park to compliment Disneyland so that it too became a one-stop vacation destination.įive new theme parks opened under Michael Eisner's tenure, with the final one, Hong Kong Disneyland, opening just a couple weeks before he left. Epcot had only opened a couple years before Eisner began work at Disney, and the park was incredibly successful in the way it turned a Disney World vacation from a one-stop on a trip through Florida into a vacation destination in its own right. However, while Michael Eisner was able to successfully revitalize the existing Disney Parks, what he really wanted to do was expand them. New Park Construction And The Struggles of EuroDisney If you're somebody who thinks there are too many childless adults having fun at Disney Parks, Eisner gets a lot of the blame. And while there have always been Disney fans at any age, there is certainly a feeling that there are a lot more adults who still love Disney parks today as passionately as they did when they were kids, and those adults were kids back when Michael Eisner was making these changes. With more thrilling attractions, many of them attached to properties that teenagers were already fans of, the Disney Parks were now truly fun for the whole family. These decisions absolutely had their desired effect. All of these attractions are some of the most popular in the parks today, some surprisingly so. Michael Eisner would also green light thrill rides like Splash Mountain, which would be constructed at both Disneyland and Walt Disney World.
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This collaboration led to three different attractions in the next several years: The Star Wars-themed Star Tours, Indiana Jones Adventure: Temple of the Forbidden Eye and the 3D movie Captain EO starring Michael Jackson, the biggest music star on the planet at the time. So Michael Eisner called up George Lucas and asked him to help design some theme park attractions, and Lucas was more than happy to do so. There were only a few thrill rides in the theme parks, and the ones that were there were old. In the mid-1980s, the general feeling was that Disneyland was a great place for little kids and their parents, but teenagers and young adults found little in the park that appealed to them. However, the bigger goal for Michael Eisner was to attract more people to the Disney theme parks.
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